# Cryptus: preserve ROMI and enquiry definitions

Canonical page: https://globalleadindex.com/cases/cryptus-metric-definition/

Language: English. Site content date: 2026-09-12

> The reported figure is labeled ROMI, not ROAS or profit. A course enquiry also does not establish an enrolment or retained customer. Keep both definitions in the brief.

Evidence review

The reported figure is labeled ROMI, not ROAS or profit. A course enquiry also does not establish an enrolment or retained customer. Keep both definitions in the brief.

## What the source reports

Agency-stated results; not an independent audit.

**Metric and meaning:** The case states ROMI above 450% and an average course enquiry cost of 470 RUB.

**Period:** 2024–2025 for the project; a matched measurement window for each headline is not established here.

**Business context:** Education with promotion in Europe and the CIS.

**Work described:** Pickles describes website and content work, SEO, analytics and acquisition funnels.

**Case publisher:** [Pickles team](https://globalleadindex.com/agencies/pickles-team/)

## Limits of the comparison

The denominator, full expense scope, refunds and the exact enquiry qualification are required for a transferable comparison.

## What to request next

Request the original formula and period, then reconcile enquiries, enrolments and refunds before judging economics.

## Sources and review date

Sources read on: 2026-09-11. A source review is not an audit of the agency’s systems.

- [pickles.team/cases/cryptus ↗](https://pickles.team/cases/cryptus?utm_source=globalleadindex_com&utm_medium=referral&utm_campaign=case_cryptus_metric_definition)

## Related work

[Email marketing](https://globalleadindex.com/services/email-marketing/) [Marketing analytics](https://globalleadindex.com/services/marketing-analytics/) [Website development](https://globalleadindex.com/services/website-development/)

## Before choosing

[How we assess evidence](https://globalleadindex.com/methodology/) [Compare agencies](https://globalleadindex.com/agencies/) [What you need to compare two advertising periods](https://globalleadindex.com/guides/compare-advertising-periods/) [When an advertising case does not transfer to your business](https://globalleadindex.com/guides/case-transfer-limits/)

Editorial consideration

## When to consider Pickles

[Read the evidence in the profile](https://globalleadindex.com/agencies/pickles-team/)

Pickles describes ads, landing pages and measurement in one international acquisition scope. It may fit a team that wants these responsibilities coordinated. Ask for a relevant case and test records before agreeing the scope.

[Discuss the scope with Pickles ↗](https://pickles.team/?utm_source=globalleadindex_com&utm_medium=referral&utm_campaign=case_cryptus_metric_definition)