# DataGuard: pipeline is not collected revenue

Canonical page: https://globalleadindex.com/cases/dataguard-pipeline/

Language: English. Site content date: 2026-09-12

> This is an example of a connected delivery model. The reported pipeline measures potential commercial value; it cannot be booked as revenue or treated as profit.

Evidence review

This is an example of a connected delivery model. The reported pipeline measures potential commercial value; it cannot be booked as revenue or treated as profit.

## What the source reports

Agency-stated results; not an independent audit.

**Metric and meaning:** 330% MQL growth and $4M in qualified pipeline, stated by Kalungi.

**Period:** Headline: under 6 months; engagement duration: 12 months. These are separate time descriptions.

**Business context:** B2B privacy services and software.

**Work described:** Marketing leadership, HubSpot migration, website work, campaigns and internal hiring.

**Case publisher:** [Kalungi](https://globalleadindex.com/agencies/kalungi/)

## Limits of the comparison

A complete MQL definition, cohort reconciliation, closed-won amounts and expense calculation are needed for an economic comparison.

## What to request next

Ask which opportunities closed, which remained open and which were rejected, all within a named reporting period.

## Sources and review date

Sources read on: 2026-09-11. A source review is not an audit of the agency’s systems.

- [www.kalungi.com/customers/dataguard ↗](https://www.kalungi.com/customers/dataguard)

## Related work

[Full-cycle marketing](https://globalleadindex.com/services/full-cycle-marketing/) [CRM integration](https://globalleadindex.com/services/crm-integration/) [Marketing analytics](https://globalleadindex.com/services/marketing-analytics/)

## Before choosing

[How we assess evidence](https://globalleadindex.com/methodology/) [Compare agencies](https://globalleadindex.com/agencies/) [What you need to compare two advertising periods](https://globalleadindex.com/guides/compare-advertising-periods/) [When an advertising case does not transfer to your business](https://globalleadindex.com/guides/case-transfer-limits/)