# One Click Contractor: traffic and MQLs move differently

Canonical page: https://globalleadindex.com/cases/occ-organic-mqls/

Language: English. Site content date: 2026-09-12

> Different growth rates can be useful for diagnosing the journey, but they do not by themselves prove that a redesign caused the change. Inspect audience mix and qualification rules.

Evidence review

Different growth rates can be useful for diagnosing the journey, but they do not by themselves prove that a redesign caused the change. Inspect audience mix and qualification rules.

## What the source reports

Agency-stated results; not an independent audit.

**Metric and meaning:** 12.5% more organic user sessions and 164% more organic MQLs, as reported by Kalungi.

**Period:** 6-month engagement; website launch dated 21 July 2023.

**Business context:** Software for residential construction and home-improvement businesses.

**Work described:** Website rebuild, search research, new articles and updates to existing content.

**Case publisher:** [Kalungi](https://globalleadindex.com/agencies/kalungi/)

## Limits of the comparison

Starting counts and unchanged MQL criteria are needed before estimating conversion movement. The case is not a controlled experiment.

## What to request next

Request comparable periods, the original MQL rule and the timeline of content and site changes.

## Sources and review date

Sources read on: 2026-09-11. A source review is not an audit of the agency’s systems.

- [www.kalungi.com/customers/occ-content ↗](https://www.kalungi.com/customers/occ-content)

## Related work

[SEO](https://globalleadindex.com/services/seo/) [Website development](https://globalleadindex.com/services/website-development/) [Conversion rate optimization](https://globalleadindex.com/services/conversion-rate-optimization/)

## Before choosing

[How we assess evidence](https://globalleadindex.com/methodology/) [Compare agencies](https://globalleadindex.com/agencies/) [What you need to compare two advertising periods](https://globalleadindex.com/guides/compare-advertising-periods/) [When an advertising case does not transfer to your business](https://globalleadindex.com/guides/case-transfer-limits/)