# Tensar: AI-related search clicks are not AI referrals

Canonical page: https://globalleadindex.com/cases/tensar-ai-keywords/

Language: English. Site content date: 2026-09-12

> The useful distinction is the denominator: clicks for a selected keyword set are not a direct count of visits from an AI answer. Preserve the original label when comparing vendors.

Evidence review

The useful distinction is the denominator: clicks for a selected keyword set are not a direct count of visits from an AI answer. Preserve the original label when comparing vendors.

## What the source reports

Agency-stated results; not an independent audit.

**Metric and meaning:** 47,604 organic clicks for keywords associated with AI Overviews; 1,793 cited appearances.

**Period:** 12 months of work; exact calendar boundaries are not stated in the result block.

**Business context:** B2B engineering; global citation coverage.

**Work described:** Impression describes expert content, added subtopics and search improvements. Clicks use Search Console; citations use Ahrefs.

**Case publisher:** [Impression](https://globalleadindex.com/agencies/impression/)

## Limits of the comparison

The cited counts do not establish incremental sales, a complete share of all answers or directly attributed AI traffic.

## What to request next

Request the keyword set, observation dates and referral definition. Repeat a stable sample before claiming a trend.

## Sources and review date

Sources read on: 2026-09-11. A source review is not an audit of the agency’s systems.

- [www.impressiondigital.com/our-work/tensar-geo/ ↗](https://www.impressiondigital.com/our-work/tensar-geo/)

## Related work

[AI search visibility](https://globalleadindex.com/services/geo-ai-search/) [SEO](https://globalleadindex.com/services/seo/) [Marketing analytics](https://globalleadindex.com/services/marketing-analytics/)

## Before choosing

[How we assess evidence](https://globalleadindex.com/methodology/) [Compare agencies](https://globalleadindex.com/agencies/) [What you need to compare two advertising periods](https://globalleadindex.com/guides/compare-advertising-periods/) [When an advertising case does not transfer to your business](https://globalleadindex.com/guides/case-transfer-limits/)