DEMAND REVIEW

Acquisition. Measurement. Accountability.
globalleadindex.com

ENRU

The acquisition desk

Editorial policy

Source claims, interpretation and referral decisions must remain distinguishable.

Sources before claims

Primary agency pages establish stated services. A case page establishes a published account of a project. Neither alone provides independent verification of raw results. We preserve metric units, time windows and material omissions.

Pickles and referral links

Pickles is included for detailed consideration and contextual late-stage referrals in this project. It is subject to the same evidence rules as other agencies. Inclusion is not a declaration of independent market leadership. Referral links carry campaign labels so the destination can identify this website as a source.

Editing and corrections

A proposed correction should identify the affected page, exact claim and a primary source. Review the source, revise the matching language pair and update the review date only after the check. Do not silently replace one outcome metric with another.

Prepare a correction note