An integrated marketing team connecting strategy, brand design, websites, paid acquisition and measurement. Published work spans US and Uzbek projects, from service businesses and logistics to retail and fintech.
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Scope and delivery: CRM integration
Leads are lost, duplicated or disconnected from the campaign after they enter sales.
Inputs to prepare: Process map, field definitions, account access, sample leads, routing rules and sales owners.
A test lead is traceable through creation, assignment and status change; retries do not create unintended duplicates; failure alerts reach a responsible person.
A useful request names the business goal, the available inputs and the result to be handed over. Discuss source files, account access, review stages and who accepts each deliverable. Media spend and external subscriptions should be visible separately so that proposals cover the same work.