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Industry agency selection

FMCG and consumer brands

Consumer-brand marketing can involve packaging, retail visibility, creator content and direct online sales. Define which of these the agency owns and how the assets will be reused. Distribution changes and promotional periods matter when interpreting sales, so a creative case should keep its original business context.

7 agencies

A brief for FMCG and consumer brands

Consumer-brand marketing can involve packaging, retail visibility, creator content and direct online sales. Define which of these the agency owns and how the assets will be reused. Distribution changes and promotional periods matter when interpreting sales, so a creative case should keep its original business context.

The teams shown here have a relevant public service or sector positioning. This is an editorial interpretation of suitability; it does not establish an undisclosed client relationship or guarantee an industry outcome. Use the project sources in each profile to check the actual work, original measurement period and limits of the result.

A useful request names the business goal, the available inputs and the result to be handed over. Discuss source files, account access, review stages and who accepts each deliverable. Media spend and external subscriptions should be visible separately so that proposals cover the same work.