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Performance marketing

Coordinate paid search, paid social and landing-page experiments through agreed conversion definitions. Media buying, creative production and measurement need compatible ownership so that channel reports describe the same customer journey.

11 agencies

Scope and delivery: Performance marketing

Coordinate paid search, paid social and landing-page experiments through agreed conversion definitions. Media buying, creative production and measurement need compatible ownership so that channel reports describe the same customer journey.

Inputs to prepare: Ad accounts, conversion history, creative assets and sales feedback

Agree on source files, review stages and acceptance evidence before work begins. Keep media budgets and third-party subscriptions separate from agency fees.

A useful request names the business goal, the available inputs and the result to be handed over. Discuss source files, account access, review stages and who accepts each deliverable. Media spend and external subscriptions should be visible separately so that proposals cover the same work.