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Influencer marketing

Choose creators for audience relevance and a workable creative brief. Agree on content rights, review stages, disclosure responsibilities and measurement before production; follower count is only one selection input.

5 agencies

Scope and delivery: Influencer marketing

Choose creators for audience relevance and a workable creative brief. Agree on content rights, review stages, disclosure responsibilities and measurement before production; follower count is only one selection input.

Inputs to prepare: Audience definition, creator criteria, content rights and campaign objectives

Agree on source files, review stages and acceptance evidence before work begins. Keep media budgets and third-party subscriptions separate from agency fees.

A useful request names the business goal, the available inputs and the result to be handed over. Discuss source files, account access, review stages and who accepts each deliverable. Media spend and external subscriptions should be visible separately so that proposals cover the same work.