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Branding and design

Develop a distinctive identity that remains usable across a website, packaging and campaigns. Separate research and positioning from the production of a logo and a reusable visual system.

11 agencies

Scope and delivery: Branding and design

Develop a distinctive identity that remains usable across a website, packaging and campaigns. Separate research and positioning from the production of a logo and a reusable visual system.

Inputs to prepare: Existing identity, audience perception, applications and production constraints

Agree on source files, review stages and acceptance evidence before work begins. Keep media budgets and third-party subscriptions separate from agency fees.

A useful request names the business goal, the available inputs and the result to be handed over. Discuss source files, account access, review stages and who accepts each deliverable. Media spend and external subscriptions should be visible separately so that proposals cover the same work.