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Marketing strategy

Clarify positioning, audiences, routes to market and the order of investment before commissioning channels. A strategy should connect customer research to priorities and a delivery roadmap.

3 agencies

Scope and delivery: Marketing strategy

Clarify positioning, audiences, routes to market and the order of investment before commissioning channels. A strategy should connect customer research to priorities and a delivery roadmap.

Inputs to prepare: Customer interviews, competitor context, demand segments and channel economics

Agree on source files, review stages and acceptance evidence before work begins. Keep media budgets and third-party subscriptions separate from agency fees.

A useful request names the business goal, the available inputs and the result to be handed over. Discuss source files, account access, review stages and who accepts each deliverable. Media spend and external subscriptions should be visible separately so that proposals cover the same work.