Blog
Practical decisions about agencies, SEO and AI-search visibility.
Agency selectionChoose a B2B marketing agency around qualified pipeline
Compare providers against the same business task, inspect the work behind their case studies and agree what you will receive before committing to a retainer.
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SEO deliveryA 90-day B2B SEO plan tied to sales questions
Use the first quarter to establish a trustworthy baseline, fix the most consequential obstacles and ship a manageable set of pages. Ninety days is a planning window, not a ranking promise.
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GEO procurementSelecting a GEO agency for complex B2B buying journeys
Buy a defined investigation and implementation process for AI-search visibility. Ask how the provider samples answers, checks citations and separates brand mentions from customer acquisition.
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SEO procurementHow to evaluate an SEO proposal for lead generation
Turn a stack of SEO proposals into a comparable delivery decision. Evaluate ownership, implementation, content evidence and reporting before comparing monthly fees.
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AI-search measurementFrom AI mentions to sales conversations: a measurement plan
Build a report that distinguishes sampled visibility, accurate citations and attributable customer actions. Keep the raw observations so another person can reproduce the calculation.
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