What the source reports
Agency-stated results; not an independent audit.
- Metric and meaning
- 600% increase in sales in the result headline. Separate transaction comparisons also appear in the body.
- Period
- The result narrative refers to 12 months and separate promotional periods.
- Business context
- New low-cost long-haul airline.
- Work described
- Impression describes paid search, social, display and conversion work supporting an airline launch.
- Case publisher
- Impression
Limits of the comparison
The headline lacks the full absolute baseline and cost breakdown needed for a comparable return calculation.
What to request next
Request the exact start and end dates, booking unit, capacity changes and attribution assumptions for each comparison.
Sources and review date
Sources read on: 2026-09-11. A source review is not an audit of the agency’s systems.