When an advertising case does not transfer to your business

A practical sequence

1. Compare the buying model: individual purchase, sales-assisted B2B deal, subscription or repeat transaction.
2. Check market, language, offer, price range and sales cycle. Note which conditions are unknown rather than filling them in.
3. Inspect the starting point and included costs. A launch from a small base and a mature program are different settings.
4. Ask the agency which part of the process would remain the same and what would need a new test in your context.

The decision to take away

Choose an agency for a defensible process and relevant experience, not a promise to reproduce another client’s percentage.

Sources and review date

Sources read on: 2026-09-11. A source review is not an audit of the agency’s systems.

• belkins.io/case-studies/lead-generation-for-power-banks-charging-stations-manufacturer ↗