DEMAND REVIEW

Acquisition. Measurement. Accountability.
globalleadindex.com

ENRU

Evidence review

Omnicharge: meetings and deals use different time windows

Do not divide the deal headline by the annual appointment count: the time windows differ. A conversion rate needs the same cohort followed through its sales cycle.

What the source reports

Agency-stated results; not an independent audit.

Metric and meaning
320+ appointments in 12 months; 9 deals in the first 3 months in the headline.
Period
12 months for appointments, first 3 months for the deal headline. The body also uses “9+”.
Business context
B2B charging equipment manufacturer.
Work described
Belkins describes prospect research, outreach and appointment setting.
Case publisher
Belkins

Limits of the comparison

A matching cohort, complete expense base and independently reconciled sales records are not supplied for this calculation.

What to request next

Ask for booked, attended, qualified and won counts for one cohort, with dates and cancellation rules.

Sources and review date

Sources read on: 2026-09-11. A source review is not an audit of the agency’s systems.