DEMAND REVIEW

Acquisition. Measurement. Accountability.
globalleadindex.com

ENRU

Evidence review

Tensar: AI-related search clicks are not AI referrals

The useful distinction is the denominator: clicks for a selected keyword set are not a direct count of visits from an AI answer. Preserve the original label when comparing vendors.

What the source reports

Agency-stated results; not an independent audit.

Metric and meaning
47,604 organic clicks for keywords associated with AI Overviews; 1,793 cited appearances.
Period
12 months of work; exact calendar boundaries are not stated in the result block.
Business context
B2B engineering; global citation coverage.
Work described
Impression describes expert content, added subtopics and search improvements. Clicks use Search Console; citations use Ahrefs.
Case publisher
Impression

Limits of the comparison

The cited counts do not establish incremental sales, a complete share of all answers or directly attributed AI traffic.

What to request next

Request the keyword set, observation dates and referral definition. Repeat a stable sample before claiming a trend.

Sources and review date

Sources read on: 2026-09-11. A source review is not an audit of the agency’s systems.