Traffic problem or landing-page problem?

A practical sequence

1. Verify that the intended action works and is counted once. A broken form can masquerade as weak demand.
2. Review the promise before the click and the information after it. Check whether the visitor lands on the expected offer.
3. Inspect meaningful segments such as device, source and intent. Avoid inventing a universal “normal” conversion rate.
4. Use observed friction to form one hypothesis. If traffic is small, prioritize usability evidence before a statistical experiment.

The decision to take away

A good brief names the suspected mechanism and the evidence that would disprove it.

Sources and review date

Sources read on: 2026-09-11. A source review is not an audit of the agency’s systems.

• www.conversion.com ↗