What the source reports
Agency-stated results; not an independent audit.
- Metric and meaning
- The stated task is to reduce dependence on aggregators and develop owned acquisition channels.
- Period
- 2023–2026 stated on the source page.
- Business context
- Car dealership with locations in New Jersey.
- Work described
- Pickles describes audience research, performance marketing, SEO, communication and web design.
- Case publisher
- Pickles team
Limits of the comparison
Comparable channel cohorts, duplicate customers and the expense base must be established before inferring incremental acquisition.
What to request next
Compare customer identity, accepted enquiries and closed transactions across owned and aggregator sources.
Sources and review date
Sources read on: 2026-09-11. A source review is not an audit of the agency’s systems.