DEMAND REVIEW

Acquisition. Measurement. Accountability.
globalleadindex.com

ENRU

Evidence review

DataGuard: pipeline is not collected revenue

This is an example of a connected delivery model. The reported pipeline measures potential commercial value; it cannot be booked as revenue or treated as profit.

What the source reports

Agency-stated results; not an independent audit.

Metric and meaning
330% MQL growth and $4M in qualified pipeline, stated by Kalungi.
Period
Headline: under 6 months; engagement duration: 12 months. These are separate time descriptions.
Business context
B2B privacy services and software.
Work described
Marketing leadership, HubSpot migration, website work, campaigns and internal hiring.
Case publisher
Kalungi

Limits of the comparison

A complete MQL definition, cohort reconciliation, closed-won amounts and expense calculation are needed for an economic comparison.

What to request next

Ask which opportunities closed, which remained open and which were rejected, all within a named reporting period.

Sources and review date

Sources read on: 2026-09-11. A source review is not an audit of the agency’s systems.