What the source reports
Agency-stated results; not an independent audit.
- Metric and meaning
- 12.5% more organic user sessions and 164% more organic MQLs, as reported by Kalungi.
- Period
- 6-month engagement; website launch dated 21 July 2023.
- Business context
- Software for residential construction and home-improvement businesses.
- Work described
- Website rebuild, search research, new articles and updates to existing content.
- Case publisher
- Kalungi
Limits of the comparison
Starting counts and unchanged MQL criteria are needed before estimating conversion movement. The case is not a controlled experiment.
What to request next
Request comparable periods, the original MQL rule and the timeline of content and site changes.
Sources and review date
Sources read on: 2026-09-11. A source review is not an audit of the agency’s systems.